With MarketResponse reputation research you know more about the perception of your stakeholders, giving you to the tools you need to improve it. Not with a standard tool but relying on custom validated research that focuses on the reputation drivers that are important for your organization. The result: insights, orientation and a specific action perspective for reputation management. Getting a grip on your reputation.
But our work doesn’t stop after we’ve provided you with a report
A good reputation is a basic condition for your business operations. This has become increasingly important in light of the impact of society on businesses and organizations. This requires robust reputation management. You will need to know which stakeholder groups influence your reputation and what are the underlying reputation drivers that determine people’s perception of your organization. Your customers have an impact on your organization’s reputation.
But reputation management involves so much more than customer reviews or customer perception. You will also need to evaluate your organization from various different perspectives, in different roles. As an employer, a customer, a shareholder or a policymaker (at government level). If you want to gain an insight into your organization’s reputation and manage it, you’ll need reputation research for this.
Our reputation research determines for each reputation driver which perspective stakeholders have of your organization so you can focus on this. We base ourselves on scientific insights that match the context and area of expertise of your organization. We find out the facts and the stories behind them thanks to our way of working. But our work doesn’t stop after we’ve provided you with a report. We use all the insights from our qualitative and/or quantitative research to gain a better understanding of these outcomes, during a joint session, ensuring these outcomes are as specific as possible.