The standard in lifestyle segmentation
BSR Lifestyle is the standard in psychographic and sociological lifestyle segmentation. The result of over 30 years of Brand Strategy Research, the BSR model translates lifestyles into four distinct ‘personality types’ which are clearly distinguishable through both demographic and psychographic factors. The model – together with the archetypes – enables you to connect with people in a targeted and tailored way. Using the messaging and tone that will most resonate. Socio-demographic segmentation helps determine who you are communicating with, while psychographic segmentation reveals motivational factors, values, and global perspectives. Curious about your own lifestyle?