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BSR Lifestyles:
Insight into the lifestyles and key drivers of your target audiences

 BSR lifestyle segmentation: a unique model

Only when you truly understand what moves people can you really make a difference. For this, knowledge around their lifestyle is key. What motivates them? Which proposition or message resonates the most? MarketResponse’s unique BSR model offers organizations unprecedented ways to get to know their customers, consumers, or citizens. A level of context that fuels higher conversion rates and impactful behavioral change.

The standard in lifestyle segmentation

BSR Lifestyle is the standard in psychographic and sociological lifestyle segmentation. The result of over 30 years of Brand Strategy Research, the BSR model translates lifestyles into four distinct ‘personality types’ which are clearly distinguishable through both demographic and psychographic factors. The model – together with the archetypes – enables you to connect with people in a targeted and tailored way. Using the messaging and tone that will most resonate. Socio-demographic segmentation helps determine who you are communicating with, while psychographic segmentation reveals motivational factors, values, and global perspectives. Curious about your own lifestyle?

What makes BSR Lifestyle more impactful?

  • BSR lifestyles of target audiences at postcode level
  • Crossed with socio-demographic factors
  • Data from all households in the Netherlands: updated every six months
  • Unprecedented opportunity to better understand customers, consumers, and citizens
  • Align your marketing and communication strategy with different global perspectives
  • Renowned brands, organizations, charities, and governments have employed the BSR model for many years
  • Privacy regulations (GDPR) and data security compliant

Deliver customer-centric and socially responsible work

With BSR Lifestyle, we’re able to map your current and future target audiences both quantitatively and qualitatively. Our approach enables you to gain detailed insights into the Netherlands at the post code level. So your work becomes both market and customer-oriented as well as socially responsible. You’ll be in a position to align your policies and communication strategies with different global perspectives. Empowering higher conversion rates and impactful behavioral change.

Privacy and data security

Our BSR solutions are aligned with all relevant codes of conduct and legislation. At MarketResponse, we place great importance on consumer privacy and data security. We strictly adhere to international laws and codes of conduct in the processing and storage of data, such as the General Data Protection Regulation (GDPR). Furthermore, we’re a Fair Data company, which means we endorse the ten basic principles of the Fair Data Privacy Code and are authorized with the Fair Data certification mark. MarketResponse is also ISO 27001:2017 certified. We follow an information security policy in accordance with this security standard. Feel free to contact us for more information.

Ready to learn more about your target audience?

Get in touch

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