ISO certification & Fair Data
Quality is very important to us. In fact, we think you should be able to assume it. That is why we are certified to several ISO standards:
- ISO 20252:2019
Specifically focused on the execution of market research and sets specific requirements for the design and execution of market research projects. This standard also sets requirements for quality assurance in general within MarketResponse.
- ISO 27001:2017
Focused on information security. Security, reliability and confidentiality of information play a crucial role in the collaboration between MarketResponse and clients. This applies to the processing of personal data, to big data and to strategic information. Not only for our own data, but certainly also for the data that clients entrust to us. By working according to the ISO 27001 standard, MarketResponse underlines the importance of information security, making us a reliable partner to work with in these data-driven times.
In addition, we are a Fair Data company. This means that we subscribe to the ten basic principles of the Fair Data Privacy Code. As a Fair Data company, we may carry the Fair Data label, which may only be used by marketing, insights and analytics organizations that are members of the MOA.