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ISO certification & Fair Data

ISO certificates

Quality is very important to us. In fact, we think you should be able to assume it. That is why we are certified to several ISO standards:

  • ISO 20252:2019
    Specifically focused on the execution of market research and sets specific requirements for the design and execution of market research projects. This standard also sets requirements for quality assurance in general within MarketResponse.
  • ISO 27001:2017
    Focused on information security. Security, reliability and confidentiality of information play a crucial role in the collaboration between MarketResponse and clients. This applies to the processing of personal data, to big data and to strategic information. Not only for our own data, but certainly also for the data that clients entrust to us. By working according to the ISO 27001 standard, MarketResponse underlines the importance of information security, making us a reliable partner to work with in these data-driven times.

Fair Data

In addition, we are a Fair Data company. This means that we subscribe to the ten basic principles of the Fair Data Privacy Code. As a Fair Data company, we may carry the Fair Data label, which may only be used by marketing, insights and analytics organizations that are members of the MOA.

Information Security Policy  

Information Security Management System, MarketResponse International Group

At MarketResponse, we create insights for our clients to improve their opportunities. To be able to do that in a structured way, we are convinced that we must implement a comprehensive and complete set of controls to protect and secure our data and these of our customers. Next to that we have to follow the common way of working for market research. This way we can ensure secure services for our customers. 

This document is created, published and maintained to comply with the ISO27001:2022 Information Security Management System. This policy is our statement elaborates our information security management system in more detail on: 

  • Our strategic principles on information security 
  • The objectives of our management system and controls 
  • The necessary role and responsibilities  
  • The commitment we have on the continuous improvement of the requirements  

The statement is reviewed and adapted annually, or on events that impact our security. This statement is communicated within the organization and it is available to all interested parties, on our website. 

Prepared by Jorgen Botermans
Director of MarketResponse International Group 


Data is our most important raw material. This fact forces us to handle data very carefully. Not only to comply with the legal requirements, but also to guarantee the reputation and thus the continuity of MarketResponse.  We achieve this we follow the next strategic principles to add value to the core aspects of information: 

  • Confidentiality: Access to data assets must be limited to authorized individuals only 
  • Integrity: Maintaining IT systems, ensuring they remain reliable and fit for purpose 
  • Availability: Ensuring authorized users have access to relevant information or policies when necessary 


Our main objectives are: 

  • Protecting information from unauthorized access and disclosure, by eliminating internal and external threads. 
  • Assuring the reliability and accuracy of information and IT resources by guarding against unauthorized information modification or destruction. 
  • Defending information systems and resources to ensure timely and reliable access and use of information. 

All implemented controls must add value to the principles and the objectives. We are confident that the set of controls we implemented serves the objectives and the purpose of the organization. 

Roles and responsibilities 

As a prerequisite, we defined the needed roles and responsibilities within the organization. Annually our conformance to the ISO27001 standard is checked by BSI Group and for ISO20252 this is checked by Stichting Toetsingsbureau KCC. Next to that, we have appointed a compliance officer, fulfilling the role of security and privacy officer, and a (external) data protection officer, responsible for the monitoring and maintenance of the management systems. We also have set ownership of risk and controls in the first line of business, this will ensure that the controls will be effective, and the risk mitigated. 

 In the end, the ultimate responsibility for the policy on the security and internal control of the provision of information rests with the management. 


We have committed ourselves to continuously improvement on the information security management system and the applicable requirements, including the scope, demands and expectations of the interested parties, the document system, the needed awareness for all staff and communication. 

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