Understanding Today. Shaping Tomorrow.

Only when you really understand people, can you truly mean something to them

Really understanding people. That’s ultimately what it’s all about. Why do people do what they do? Why do people think and believe in one thing and reject another? What drives them?

When you understand people, you understand the world better. And your place within it. Now, you’re able to get a better grip on tomorrow. You’re able to take the lead because you’re able to help people view their future; through their hopes, concerns, wishes and dreams.

MarketResponse helps clients do exactly this. We collect and analyse opinions, critique and emotions, interpret them; enriching clients with valuable insight. Moreover, we can help you apply these directly in practice. That’s how we ensure that people, market and society are much more in tune with each other.

A smart combination of solid research and technology

MarketResponse has been in existence for over 35 years. During that period, we have always invested systematically in the further development of our expertise. In doing so, our commitment has always been the craftsmanship of our people combined with the development and application of new technologies. At a time when market research, data analysis and marketing are completely intertwined, MarketResponse leads the way with innovative research technology software and marketing automation. This symbiosis between human expertise and innovative technology offers our clients much more than the sum of its parts.

More than 70 specialists at your service

At MarketResponse, there are over 70 of us. These include market researchers, data analysts, behavioral specialists, data scientists, designers and software developers. We work from Utrecht, Amsterdam and New York.