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Privacy Statement

Last updated: July 2026

Introduction

At MarketResponse (statutory name: MarketResponse Nederland BV, with registered office in Amersfoort) we are committed to protecting your privacy and keeping your personal data safe. In this Privacy Statement, we explain how we collect, use, disclose, and secure information. In doing so, we follow the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Are you participating in one of our studies; Are you a respondent? Then we may process your data. Are you visiting our website? We will also process your data in that case.

Below you can read how we work and what rights you have.

Personal data in research

Data on our research projects

For our research, we collect personal data:

  • Through a panel agency we work with
    • We receive personal data from the respondent panel of a specialized agency. MarketResponse mainly works with Dynata, PureSpectrum and Bureau Fris, but also with other parties.
  • Directly through or on behalf of a client
    • We receive personal data from a client of, for example, employees, customers or other data subjects.
    • We recruit respondents via social media, on the street, via a mailing or by post on behalf of the client.

Through a panel agency

The panel agency has personal data of respondents and makes it possible for us to invite these people for research. The panel agency selects respondents from the panel based on criteria that MarketResponse has drawn up together with the client. Think of age, gender or product use. The panel agency recorded this data with the respondent’s consent. For MarketResponse, this data is not traceable. The panel agency invites panel members to participate in the study on behalf of the client. In this way, we do not receive any personal data from respondents.

Sometimes the panel agency does share personal data with MarketResponse. For example, if we want to send invitations ourselves or ask extra questions. The panel agency is then responsible for processing this data. An agreement states what we may use the data for and how long we may store it. This concerns, for example, an e-mail address, name or telephone number. In those cases, the respondent is told that this data will be shared, with whom and why. We also actively ask permission for this.

Directly through or on behalf of a client

The client has personal data and shares (part of) this personal data with us, so that we can invite people for research. It is also possible that the client asks us to collect personal data for a survey, for example via social media, e-mail, post or street canvassing.

The client is responsible for this processing. An agreement states what we may use the data for, who has access and how long we keep it. The personal data we receive are, for example, name, e-mail address and/or telephone number. Sometimes we also receive data that is necessary for the research, such as purchased products.

Processing personal data in research

In our studies, we process personal data as a processor for our clients:

  • Prior to the survey, we send invitations with name and email address. We use the reason that the client has determined for the research.
  • During the research, we can make audio or video recordings, summaries and transcripts of interviews or assignments. We do this to be able to process answers properly. We always explicitly ask for your permission on behalf of the client.

After we have received your answers, we will delete the personal data from the survey. Your answers will then be processed anonymously. Our clients do not receive any answers that can be traced back to you and therefore no personal data from respondents.

  • Processing is not anonymous if you give explicit permission for this.
  • Even if a client watches or listens in on conversations, anonymity is no longer completely possible. This never happens without your explicit permission.

Personal data through our company websites

We process personal data when you visit our website and when you enter data on www.marketresponse.nl and/or www.marketresponsegroup.com. We do this for:

  • your subscription to newsletters;
  • Your attendance at a MarketResponse event.
  • your download of our content;
  • your question or request via the contact or chat form.

We collect the personal data that you voluntarily provide to us when you use our website. These include your name, email address, and phone number. If you fill in this data, we will always inform you about how we process it.

Like many other websites, we also automatically collect information about your device and use of the website. This includes your IP address, browser type, operating system, referring URL, pages visited and the date and time of your visit.

In addition, we collect your surfing behavior for statistical and advertising cookies. We share this information with Google outside the EEA, for example for Analytics and YouTube. We only do this if you give permission. We use this data for marketing communication, personalization and transactional purposes.

Marketing Communications

We use your data to send you messages about our products, services, promotions and events that may be of interest to you. You can always unsubscribe from this via the unsubscribe link in our messages.

Transactional purposes

We use your information to handle your requests, process transactions, provide you with support if you need it, and to contact you about your account or questions. We also use personal data to contact you within research processes.

Compliance with the law

We may use your data to comply with legal obligations. For example, in response to requests from government authorities or to enforce our terms and policies.

Disclosure of Information

Service providers

We share your information with third-party service providers who help us administer our website, conduct surveys, or do other activities. Think of hosting providers, IT service providers and marketing software services. These parties may only use your information to provide services to us and must follow our instructions.

Business transfers

In the event of a merger, acquisition, reorganisation, bankruptcy or sale of (part of) our assets, your data may be transferred to the acquiring party or legal successor.

Legal requirements

We may share your information if we believe it is necessary to:a. comply with a legal obligation;b. protect our rights or property;c. prevent or investigate wrongdoing around our website;d. protect the safety of users or the public;e. enforce our legal agreements and policies.

Data Security

Safety Precautions

We have taken appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, modification and destruction. We also ensure that we make mandatory contractual agreements with third parties who have or may have access to your data. We think it is important that these parties use the same level of security.

Transfer of data

Transfer mechanisms

We follow the standards of the European Economic Area (EEA) when sharing data within member countries. We also use software services where personal data may be transferred outside the EEA. In this case, we will ensure that appropriate safeguards are in place to protect your privacy rights, for example with standard contractual clauses approved by the European Commission.

Retention period

We do not store your personal data for longer than is necessary for the purposes for which it was collected. We use six months as standard for this. The retention period is coordinated with the client in a data processing agreement.

For marketing, we keep your data until you unsubscribe from our newsletter. You can always unsubscribe via the “unsubscribe” link at the bottom of our marketing emails.

Children’s Privacy

Age Restriction Websites

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children under this age. Are you a parent or guardian and do you think your child has given us personal data? Please contact us so that we can delete this data.

Updates to this Privacy Statement

Changes

We may amend this privacy statement from time to time, for example if our working methods change or if the law changes. In the event of significant changes, we will post the updated privacy statement on our website and adjust the “Last Updated” date at the top.

Contact us

Rights of data subjects

Are you involved in data collection from or by MarketResponse, for example as a respondent, because you have left data on our website or in any other way? Then you have various rights.

Do you have any questions or would you like to submit a request? Then send an e-mail to fg@marketresponse.nl and describe your request. To verify your identity, we ask for confirmation via the e-mail address we have for you. We will respond within four weeks.

You have the following rights:

  • Access: you may request what personal data we have about you. You will then receive a copy.
  • Rectification: you may have incorrect data corrected. After correction, you will receive a notification.
  • Data portability: you may receive your personal data in a structured, commonly used and machine-readable format and transmit it to another controller.
  • Deletion: You may ask us to delete your personal data in certain situations, for example if it is no longer necessary for the purpose for which it was collected. After deletion, you will receive a notification. Please note that if we are only a processor, we can only delete your data from our own systems. If the controller also stores your data, you may also have to contact that party, i.e. our client or the panel agency.
  • Objection: you can always object to the processing of your personal data, but we may have grounds on which we may still approach people.
  • Restriction of processing: You may ask us to restrict the processing of your personal data in certain situations, for example if you contest the accuracy of the data or the lawfulness of the processing. After restriction, you will receive a notification.
  • Right not to be subject to automated decision-making: You have the right not to be subject to automated decision-making, including profiling. MarketResponse does not use automated decision-making or profiling.
  • Right to withdraw your consent: You can withdraw your consent at any time, for example for our newsletter.

Questions and requests

Do you have any questions, concerns or complaints about this privacy statement or about how we handle data? Or do you want to exercise your rights? Please contact us.

You can reach MarketResponse by phone at +31 33 330 33 33 or by email at welkom@marketresponse.nl.

MarketResponse is located at Stationsplein 32, 3511 ED in Utrecht and is the trade name of MarketResponse Nederland B.V., Chamber of Commerce number: 31030821.

Data Protection Officer

We have appointed a Data Protection Officer to help us comply with the law and protect your data. You can contact us via fg@marketresponse.nl.

Complaints

Do you have a complaint about how we process (your) data? Please contact us via fg@marketresponse.nl. If you are still not satisfied, you can file a complaint with the Dutch Data Protection Authority (AP) via their complaints procedure.