BSR Custom:
Want to enrich your customer Data with BSR Lifestyles?
Get to know your customers better with BSR Custom
Naturally, no two consumers or people are the same. There are always significant differences in what motivates them and how they approach life. Differences that lead to specific purchasing decisions and consumer behavior. Our tailored BSR approach enriches your customer data with BSR Lifestyle data – enabling you to better understand each customer and communicate with them in a way that works for them, personally.
Validated customer profiles and personas
With BSR Custom, we develop comprehensive profiles of your target audiences. Enriching your customer or residents data with socio-demographic data including segmentation through our BSR lifestyles and drivers model. Delivering rich insights on the various archetypes across your target groups. Our method for developing personas is validated and leads to truly personalized marketing and communication.
What can you expect from BSR Custom?
- Access and enrichment of your data through the largest consumer database in the Netherlands
- Detailed and in-depth profiles of your target audiences
- Insight into the key motivational drivers for your different audiences
- Validated personas for tailored communications
- Our comms toolkit
- Privacy regulations (GDPR) and data security compliant
Ideal for both social and commercial organizations
Discover where to find your customers, what motivates them, and how to engage people in societal and community issues – mobilizing citizens. BSR Custom has a proven track record with a wide range of market players, as well as social organizations and governmental institutions.
Tailor Your Customer Base to Fit Your Needs
Want to learn more about the possibilities and benefits of BSR Custom from MarketResponse? Feel free to reach out to one of our team members for more information.
Privacy and Data Security
Our BSR solutions are aligned with all relevant codes of conduct and legislation. At MarketResponse, we place great importance on consumer privacy and data security. We strictly adhere to international laws and codes of conduct in the processing and storage of data, such as the General Data Protection Regulation (GDPR). Furthermore, we’re a Fair Data company, which means we endorse the ten basic principles of the Fair Data Privacy Code and are authorized with the Fair Data certification mark. MarketResponse is also ISO 27001:2017 certified. We follow an information security policy in accordance with this security standard.
