Suggested keywords
Gerelateerde pagina's
Related articles
Related cases
Related downloads
Gerelateerde evenementen
All results
Suggested keywords
Gerelateerde pagina's
Related articles
Related cases
Related downloads
Gerelateerde evenementen
All results
Back to home

BSR Custom:
Want to enrich your customer Data with BSR Lifestyles?

Get to know your customers better with BSR Custom

 Naturally, no two consumers or people are the same. There are always significant differences in what motivates them and how they approach life. Differences that lead to specific purchasing decisions and consumer behavior. Our tailored BSR approach enriches your customer data with BSR Lifestyle data – enabling you to better understand each customer and communicate with them in a way that works for them, personally.


Validated customer profiles and personas

With BSR Custom, we develop comprehensive profiles of your target audiences. Enriching your customer or residents data with socio-demographic data including segmentation through our BSR lifestyles and drivers model. Delivering rich insights on the various archetypes across your target groups. Our method for developing personas is validated and leads to truly personalized marketing and communication.

What can you expect from BSR Custom?

  • Access and enrichment of your data through the largest consumer database in the Netherlands
  • Detailed and in-depth profiles of your target audiences
  • Insight into the key motivational drivers for your different audiences
  • Validated personas for tailored communications
  • Our comms toolkit
  • Privacy regulations (GDPR) and data security compliant

Ideal for both social and commercial organizations

Discover where to find your customers, what motivates them, and how to engage people in societal and community issues – mobilizing citizens. BSR Custom has a proven track record with a wide range of market players, as well as social organizations and governmental institutions.

Kleur jouw klantenbestand op maat

Wil je meer weten over de mogelijkheden en voordelen van BSR Custom van MarketResponse? Neem dan vrijblijvend contact op met een van onze medewerkers.

Privacy and Data Security

 Our BSR solutions are aligned with all relevant codes of conduct and legislation. At MarketResponse, we place great importance on consumer privacy and data security. We strictly adhere to international laws and codes of conduct in the processing and storage of data, such as the General Data Protection Regulation (GDPR). Furthermore, we’re a Fair Data company, which means we endorse the ten basic principles of the Fair Data Privacy Code and are authorized with the Fair Data certification mark. MarketResponse is also ISO 27001:2017 certified. We follow an information security policy in accordance with this security standard.

Ready to learn more about your target audience?

Get in touch

We care about your privacy

We and third parties use cookies on our website for statistical, preference, and marketing purposes. Google Analytics cookies are anonymized. You can change your preference by clicking on 'Configure options'. By clicking on 'Accept all', you accept the use of all cookies as described in our privacy statement.

Powered by WP Brothers

Choose your privacy preferences

Through the cookie statement on our website, you can change or withdraw your consent at any time. In our privacy policy, you can find more information about who we are, how you can contact us, and how we process personal data.


Necessary cookies help make a website more usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies allow a website to remember information that influences the behavior and design of the website, such as your preferred language or the region where you live.


Statistical cookies help website owners understand how visitors use their website by collecting and reporting data anonymously.


Marketing cookies are used to track visitors when they visit different websites. Their goal is to serve ads tailored and relevant to the individual user. These ads become more valuable to publishers and third-party advertisers.