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BSR Socio-demo:
Consumer data for marketers and advertisers

Develop more targeted and relevant marketing

As an advertiser and marketer, it’s essential to work with precision. You need to know exactly who your customers are, what motivates them, and what other contributing factors are influencing them. BSR provides socio-demographic segmentation based on (up to) twelve factors. A depth of segmentation that enables you to map your audience in detail so you can engage people with bespoke and tailor made strategies.

Data and valuable insights from 8.1 million households

Thanks to our specialized data solutions, your own data systems become more impactful. Our data expertise enables enrichment, analysis, and segmentation of your current in house data by crossing and merging them with advanced databases. Delivering a much clearer picture of all of your different target audiences.

BSR Socio-demo combines:

  • Socio-demographic and geo-demographic data
  • Social, cultural, historical, and external factors
  • Consumer life phase

Elevate your marketing

Thanks to BSR Socio-demo, we’re able to connect you with your consumers at postcode level. Through simulation analysis, we’re also able to forecast who is most likely to respond to promotions and engage with direct marketing via email, for example.

What’s more, you’ll be connecting to your audience in their home setting. By integrating BSR socio-demo data with your own customer database, you’re now able to verify which target groups are represented in your database and reach the most promising prospects through the right media and channels.



Enrich your database with lifestyle depth

Do you want to better understand your customer and what truly motivates? Choose BSR Lifestyles.



Engage with your target audiences more effectively

Would you like to learn more about the opportunities and advantages of Market Response BSR Socio-demo? Leave your details and we’ll get in touch with you.

Privacy and data security

Our BSR solutions are aligned with all relevant codes of conduct and legislation. At MarketResponse, we place great importance on consumer privacy and data security. We strictly adhere to international laws and codes of conduct in the processing and storage of data, such as the General Data Protection Regulation (GDPR). Furthermore, we’re a Fair Data company, which means we endorse the ten basic principles of the Fair Data Privacy Code and are authorized with the Fair Data certification mark. MarketResponse is also ISO 27001:2017 certified. We follow an information security policy in accordance with this security standard. Feel free to contact us for more information.

Ready to learn more about your target audience?

Get in touch

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