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Cookie Policy

MarketResponse uses functional, analytical and tracking cookies on this website.

What is a cookie?

MarketResponse makes use of cookies on this website. A cookie is a simple small file sent with pages from this website and stored by your browser on your computer’s hard drive. The information stored therein can be sent back to our servers the next time you visit the website.

Use of persistent cookies

Permanent cookies enable us to recognize you when you visit our website again. The website can therefore be adjusted to your preferences. Even if you have given permission for the installation of cookies, we can remember this by means of a cookie. This avoids you having to repeat your preferences each time you visit, thus saving you time and making our website more user-friendly. You can always delete permanent cookies via your browser settings.

Use of session cookies

Session cookies allow us to see which parts of the website you have viewed during your visit. This enables us to adapt our service as much as possible to the surfing behavior of our visitors. These cookies are automatically deleted as soon as you close your web browser.

Tracking cookies and pixels

With your permission, we ourselves and third parties also place “tracking cookies” on your equipment and/or use tracking pixels on our website. Third parties use these cookies to track of which pages from their network you visit in order to build up a profile of your online surfing behavior. This profile is built partly based on similar information they receive from your visits to other websites in their network. This profile is not linked to your name, address, email address and the like as known to us, but only serves to tailor advertisements to your profile so that they are as relevant to you as possible.
The tracking pixel measures an individual’s behavior on the website. The pixel records which pages are visited, when and with which device. This data is used to better streamline the website experience for visitors. When possible, this information is linked to data already known to MarketResponse so that we can communicate with our customers in the most relevant way possible.

Google Analytics

Through our website a cookie is placed by the U.S. company Google, as part of the “Analytics” service. We use this service to track and get reports on how visitors use the website. MarketResponse has set up Google Analytics according to the privacy-friendly Google Analytics setup guide from the Personal Data Authority. We have entered into a processing agreement with Google. Google may provide this information to third parties if Google is legally required to do so, or to the extent that third parties process the information on Google’s behalf. We have no influence on this. We have not allowed Google to use the obtained analytics information for other Google services.

The information collected by Google is anonymized as much as possible. The last octet of your IP address is masked. The information is transferred to and stored by Google on servers in the United States. Google claims to adhere to the Privacy Shield principles and is affiliated with the U.S. Department of Commerce’s Privacy Shield program. This implies an adequate level of protection for the processing of any personal data.

Promoting and sharing

Our website includes buttons to promote (‘like’) or share web pages on social networks such as Facebook and Twitter. These buttons work through bits of code that come from Facebook and Twitter respectively. Cookies are placed by means of this code. We have no influence on this. Please read the privacy statements of Facebook and Twitter (which may change regularly) to read what they do with the (personal) data they process via these cookies.

The information they collect is anonymized as much as possible. The information is transferred to and by Twitter, Facebook, Google + and LinkedIn and stored on servers in the United States. LinkedIn, Twitter, Facebook and Google + claim to adhere to Privacy Shield principles and are affiliated with the U.S. Department of Commerce’s Privacy Shield program. This implies an adequate level of protection for the processing of any personal data.

Enabling, disabling and deleting cookies

More information about enabling, disabling and deleting cookies can be found in the instructions and/or by using the Help function of your browser.

Want to know how we deal with privacy? Read our privacy statement here.

We care about your privacy

We and third parties use cookies on our website for statistical, preference, and marketing purposes. Google Analytics cookies are anonymized. You can change your preference by clicking on 'Configure'. By clicking on 'Accept', you accept the use of all cookies as described in our privacy statement.

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Choose your privacy preferences

Through the cookie statement on our website, you can change or withdraw your consent at any time. In our privacy policy, you can find more information about who we are, how you can contact us, and how we process personal data.


Necessary cookies help make a website more usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies allow a website to remember information that influences the behavior and design of the website, such as your preferred language or the region where you live.


Statistical cookies help website owners understand how visitors use their website by collecting and reporting data anonymously.


Marketing cookies are used to track visitors when they visit different websites. Their goal is to serve ads tailored and relevant to the individual user. These ads become more valuable to publishers and third-party advertisers.