BSR = Brand Strategy Research
BSR stands for Brand Strategy Research. MarketResponse has been conducting research into what moves consumers (or citizens, patients, donors) since 1988. Our segmentation – based on socio-demographic factors such as age, gender, education, wealth, and household composition – contains a depth and breadth of valuable insights. Yet, two people with the exact same socio-demographic factors will still make very different choices due to different lifestyles, values, ambitions, and other driving factors. Thanks to our groundbreaking BSR model (established in 2000), we’re able to categorize Dutch residents into four lifestyle brackets (color-coded). This extra level and depth of insight provides unprecedented insight into customers, consumers, and citizens. Enabling you to connect to the specific wishes and needs of your audience.