Find your
markets & understand
your target audience
Discover the best strategy for the speed you need
Speed is critical to success in our increasingly digital world. You need to be able to make the right decisions while moving quickly to stay ahead. Choices that can only be informed by focused data and market research. We know your market and target audiences inside out!
A head start thanks to data-driven insights
- Receive in depth market analysis
- Gain insight into what competitors are doing
- Higher conversion rates with BSR-validated personas
- Shorter time-to-market with BSR-based marketing and communications
- Better return on investment with existing client base
Focused target group segmentation: Brand Strategy Research (BSR)
What motivates people? Why do they do what they do? What messaging works best? We’ll show you how to map your current and future target group(s) – ensuring a more customer-, market- and people- oriented brand positioning and communications. We show the human behind the data and help you communicate with them in a tailored way.
- BSR by MarketResponse: the optimal solution for target group segmentation
- Based on socio-demographic info and lifestyles at household level in the Netherlands
- Clear 4-color classification via the validated BSR model
- We create and market content and campaigns that connect directly to your BSR personas
Market based data and analysis: the insights-based consultancy
MarketResponse has a wealth of data at its fingertips – from every possible industry, sector and region. Data that provides answers to all your market questions. And, thanks to our state-of-the-art research technology and AI tools, we’re able to quickly analyze and interpret even the largest volumes of data. Advising you on the best route to take.
Understand your customer better: surveys, focus groups and qualitative interviews
In an ideal world you can ask consumers what they think before you get going. We make it possible to do just that through our expertise in market and audience research. We’re able to carry out everything from broad quantitative surveys through to qualitative interviews in panels, or with individuals. Our innovative CMTNY platform even offers the possibility to hold online conversations with people from your target groups – locally or globally. From our wide portfolio of solutions we’ll create a customized approach for your business.
Use the data at your fingertips: 360-degree customer profiles with CDP Connect
No doubt you know much more about your customer base and dynamics than you realize. The problem often lies in the fragmentation of data throughout an organization. We’re able to work with companies’ in house data. Using our Customer Data Platform (CDP Connect) to gather data from many different sources to create holistic 360-degree customer profiles. Once you know with whom you’re communicating, you’re able to focus your marketing efforts. Resulting in more effective campaigns, higher conversion rates and loyal customer bases.
Our data finds and defines your customers
- Xceptional Ecosystem: collect, enrich, analyze and interpret data through advanced AI and research technology.
- The largest B2C database in the Netherlands: instant insight into households at zip code level.
- Access international B2B databases and local market data
- Deepen your level of insight with customized quantitative and qualitative research
- Access socio-demographic and local economic data to find your ideal location
Research that gets results
Maintain your lead over competitors through market insights that deliver tangible, fresh opportunities. Our approach enables you to make strategic and fast decisions thanks to thorough, detailed and representative research – keeping you one step ahead.
Learn about the opportunities in your market
Request a free consultation here.
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