The new MarketResponse offers the perfect synergy between human expertise and innovative technology

06-12-2022

Do it yourself and do it together

The MarketResponse CEO has identified another trend on which his new organization can capitalize. “Now that third-party cookies on websites are being phased out in 2023, many companies feel the need to really listen to their customers again and map their needs. We offer our clients access to more technology and types of data, so they can continue to organize their customer journeys optimally. In so doing, we are catering to our clients who also want to conduct research themselves quickly. We offer a great combination of do it yourself and do it together. User-friendly tooling and an expert whom you can call in when you need enrichment, analysis, interpretation and insights.”  

The MarketResponse CEO has identified another trend on which his new organization can capitalize. “Now that third-party cookies on websites are being phased out in 2023, many companies feel the need to really listen to their customers again and map their needs. We offer our clients access to more technology and types of data, so they can continue to organize their customer journeys optimally. In so doing, we are catering to our clients who also want to conduct research themselves quickly. We offer a great combination of do it yourself and do it together. User-friendly tooling and an expert whom you can call in when you need enrichment, analysis, interpretation and insights.”  

Truly understanding people

Digitalization and globalization thus play a major part in the method and market approach, but the essence of the company’s service is still very much the same as 35 years ago, when MarketResponse was founded. “We help our clients to truly understand people. Whether they are consumers, citizens, or employees, you can only really have a meaningful impact on their lives if you understand why they do what they do, what are their motives, why they reject some things and embrace others. These insights offer added value. They help clients offer customized service and added value to their target audience. While we have much more data and technology at our disposal than we had 30 years ago, the essence has remained unchanged. We reveal the people behind the data, as explained in our guiding principle, Understanding today, shaping tomorrow.”  

A strategic partner

MarketResponse has the ambition to grow locally and globally under the new structure. “By offering clients one platform that combines the different software components. We continue to further develop our services, to offer clients an integrated, full-service approach, taking the burden off their shoulders. Thanks to our holistic, integrated solution, we are a serious strategic partner for boardrooms, where all questions are traditionally discussed. Questions about growth, but also how to use your marketing spend as efficiently as possible to achieve this growth.”