Market Research Project Management Software

How important is market research project management software to you? What features are essential? How do you expect it to improve your workflow and your business? There are plenty of questions to ask when evaluating market research project management software.

Time Tracking

Track and report your time spent on projects by taking just a few minutes each day to enter in the start and end times. This will also help you know where you need to allocate more hours when there are deadlines approaching. It can be challenging for teams to stay on top of project time management and billing, but one tool that can help is time tracking software. 

Custom Fields

Managing a project takes careful planning and organizational skills. The most successful projects are managed with the assistance of software. Plus, research has found that 83% of executives surveyed found it more difficult to manage projects in the absence of good project management software. However, not all programs are created equal. Custom fields allow you to customize each step of your project plan so you can stay on top of deadlines, tasks, resources, and goals at every turn. Furthermore, custom fields make it easy for managers to delegate responsibilities within the team, so each person knows what they need to do next.

Surveys & Feedback Tools

Market research panel management software also helps you recruit people for surveys or focus groups by identifying target respondents who match criteria such as location, demographics, or other factors. Market research project management software then sends out invitations via text message, email, telephone call or even postcard for each potential respondent so they can easily respond. The market research project management software then tracks how many people completed the survey and how many were disqualified for not meeting the criteria

Data Visualization

The goal of data visualization is to use visuals to enhance understanding, but it can be difficult to articulate what that looks like. Knowing what kind of data visualizations your team needs is vital to selecting the right tool. What you should look for in market research project management software include: dashboards and/or reports that allow you to pull insights from the work that has been done, ensuring there is consistency between information being presented and being able to view trends over time.


To identify the most important features in market research project management software, you need to have a full understanding of what you need from the software. Market research projects are inherently varied, which means that no single piece of project management software will fit every use case. Still, there are some important features that come up again and again in discussions about the market research industry. For example, reporting is a crucial feature for companies that have multiple teams working on different aspects of the same project. Reporting lets people know where they stand in relation to other team members and helps them track their progress over time. Another key feature is templates: having predefined structures for organizing data can help streamline a project’s workflow by reducing repetition. One more key feature is task management: it’s helpful for making sure everyone on your team knows what they should be doing next at any given moment.

‍Export Capabilities

Market research management software is great for managing a company’s research needs, but it needs to be able to export its data in a useful way. It is important that the system exports CSV files to work with other programs like Microsoft Excel or Google Sheets. In addition, it should export presentations as PDFs and videos as MP4s to share data more broadly and create an easy way for different teams to collaborate on projects. Along with these features, market research panel management software should have custom fields so that there are no limitations on what can be tracked about each survey respondent. Custom fields are also helpful when compiling data from multiple surveys in one report or putting together insights from many clients.