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Revolutionizing Product Testing with In-Home Usage Tests and the CMNTY Platform

13-03-2023

Are you losing sleep over the thought of launching a product that won’t sell or failing to meet your customers’ needs? You’re not alone. With the high rate of product failure in the market, it’s crucial to find a way to ensure your product’s success. Considering that just 40% of developed products successfully make it to market, and of that 40%, only 60% generate revenue, it becomes even more critical to rely on predictive analytics.

If you want to ensure your product’s success and stay ahead of the game, then in-home usage testing (IHUT) may be the solution you need. In-home usage testing (IHUT) offers a solution that is both cost-effective and dependable.

One of the main benefits of IHUT is that it offers convenience to respondents, as they receive free product samples in the post and are much more willing to provide detailed feedback.

Moreover, respondents use the product in their homes, making product satisfaction and assessments more realistic than central location testing.

One of the major drawbacks is that IHUT projects are often conducted on small, targeted populations, which makes it difficult to generalize the results to a larger population.

Combining an IHUT project with a well-designed large-scale survey would be an effective solution to overcome this limitation. This is where the CMNTY Platform comes in.

Why CMNTY?

CMNTY is a research platform that provides unprecedented features and research methods.
One of the benefits of leveraging CMNTY is that it is easy to use, with an intuitive interface and user-friendly features that allow researchers to set up a new project in just a couple of hours, even if it spans countries.

Flexible

The platform is also flexible, allowing researchers to use different quantitative and qualitative research methodologies and even organize online focus groups.

Accessible

Participants can participate as it suits them using asynchronous modules such as a Forum or Journal. Additionally, it is mobile-optimized, allowing consumers to join using their mobile devices.

Drives completion

To further engage participants, CMNTY offers gamification, allowing them to earn prizes or rewards during long-term projects.

Insights and Analytics

Analysis and reporting are the final and arguably most captivating stages of conducting in-home usage tests. The platform provides advanced analytics capabilities, enabling researchers to identify key trends and patterns in participant feedback quickly and easily to include in the marker research report. Moreover, researchers can export their collected data to frequently used analysis solutions such as SPSS, MS Excel, or another tool. This makes it a cost-effective research method without sacrificing quality or data integrity.

IHUT is an excellent method for product testing, and leveraging a platform like CMNTY can give researchers the flexibility, engagement, and analytical capabilities they need to conduct research effectively and efficiently.

Ready to take your product testing to the next level? Consider leveraging the benefits of In-Home Usage Tests and the CMNTY Platform for cost-effective, insightful, and flexible research.

Contact us to learn more about how we can help you gather valuable product feedback from your target audience.

Get in touch

Dirk van Gameren
Sales Manager

dirk.vangameren@marketresponsegroup.com

+31 6 10 18 13 01

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