Xceptionals Program

If you want to remain relevant in the future, you need to offer customers more than just a good product at a great price. Organizations that succeed in combining an exceptional customer experience (CX) with a sustainable experience (SX) are the winners of tomorrow. They are the winners of tomorrow. They are the Xceptionals.

The 7 golden rules of customer friendliness

We have been conducting continuous research into the most customer-friendly company of the Netherlands since 2007. Based on this we have defined seven golden rules that are crucial if you want to remain relevant for your customers. The first five rules are a given and need to be implemented. Where you can still really make the difference is with the sixth (genuine engagement) and the seventh (attention to people and society). We can help you with this with our Xceptionals Program.

Strike the right balance between customer experience and sustainable experience

The Becoming Xceptional model consists of nine essential building blocks and explains how these are all related to each other. That way you can structurally and specifically investigate in which areas your organization can improve. We have the necessary in-house expertise at MarketResponse for the development of each part of the Becoming Xceptional model.