Marketing Automation – at the intersection of marketing communication and software – is indispensable if you want to generate more and (qualitatively) better leads. But at MarketReponse, we believe that Marketing Automation does much more. You can turn convert leads with more and better knowledge about your consumers, through personalized communication. Using smart links, for example with a CRM system, you can analyze exactly which channels and actions are successful and which ones should be scrapped.
Why use Marketing Automation?
Why should you use Marketing Automation, as an organization or marketing professional?
- You want to increase your marketing ROI
- You want to measure performance
- You want to generate leads and recruit customers
Marketing Automation helps you with the streamlining of your leads, segmentation, nurturing and scoring, lifestyle marketing, cross-sell and up-sell, customer retention and ROI measurement for marketing.