online market research

Online Market Research

Online market research methods help you to build a strong connection with your customers and potential customers and allow you to organize online market research projects with limited resources and time. 

‍ Conduct research faster than ever before

When you are new to tooling, you might be a bit hesitant to commit to online market research software. No need to be, most software is easy to install and can be purchased with flexible licenses. Online market research challenges you to conduct research in new ways and faster than ever before. 

While online marketing research allows you to conduct time-efficient research, you can also organize projects on a limited budget. This of course has a positive impact on the democratization of market research, enabling small brands and research teams to perform in-depth qualitative studies as well as experienced agencies. Online market research makes it possible for anyone in the field to perform qualitative research in a flexible manner. Most tools are easy to set-up and DIY-built, making market research process much more approachable.

‍ Various features

Do you want to get to know more about your consumers? Gather valuable insights from your key demographics by implementing online market research software. The flexible nature of online tooling makes it easier for businesses to build a long-lasting relationship with your customers. Online market research is known for its variety of features such as online communities, iHUTs or focus groups. Whenever you feel like you need to get in touch with them for information, you can easily hop on and off research platforms, organize last minute focus sessions on the internet or invite some fans to test out a new product at home for a longer period of time. 

‍ Create fans

By using online market research methods, you’re one step closer to having a great fan base. Most software enables you to create an online community where you can ask your target audience research questions on a daily basis. The ability to engage with your customers at their own pace in the comfort of their own homes stimulates them to give real and honest answers to your questions. This results in never-before-seen insights on your company brand and products. By using online marketing research you can also analyze the results that come out of the platform without having to do any manual conversion, leading to more time to truly understand the needs of your consumers. 

‍ Get to know CMNTY Platform

CMNTY Platform by Marketresponse is a flexible, user-friendly and cost-effective solution to conduct your quantitative and qualitative online market research. The platform combines different features to organize a successful research project with flexible licenses. Build a thriving brand community and engage with your participants through a forum, surveys, questionnaire, journal or plan online focus sessions. The platform is easy to use and enables you to plan an agile marketing strategy to transform your brand from good to great.

Get a demo here and discover why online marketing research is invaluable to your research projects.