Suggested keywords
Related articles
Related cases
Related downloads
All results
Suggested keywords
Related articles
Related cases
Related downloads
All results

MarketResponse acquires Reputations: full-service in insights-driven marketing


MarketResponse is acquiring Reputations Content & Campaigns. With this acquisition, the fast-growing company takes another big step towards realising its strategy: offering full-service in insights-driven marketing.

Clear and consistent communication is essential

MarketResponse CEO Jorgen Botermans sees the acquisition as an obvious step. “In our digital, globalising world, clear and consistent communication is essential. With it, you show what you stand for as a brand or organisation. You strengthen the relationship with your target groups and remain relevant to them. To do this optimally, on the one hand you cannot do without valuable data and insights, on the other hand you need communication specialists and creatives to translate this into a communication strategy and content. With Reputations on board, we offer our clients exactly this combination.”

We make a difference in data-driven communication

Reputations founder Jos Frijters also points to the added value for clients. “Our clients rightly demand that investments in marketing and communications deliver demonstrable positive results. As part of MarketResponse, we can now make a difference like no other in data-driven communication and content marketing. Moreover, we add specific expertise in brand strategy, reputation management and visual identity to MarketResponse’s portfolio. We also fit together very well in terms of culture. For our people, this offers wonderful opportunities to develop further in a dynamic organisation with an international scope.”

Rapid integration

Jos Frijters joins MarketResponse’s management board in the position of Chief Commercial & Marketing Officer (CCMO). In addition, he will remain ultimately responsible for Reputations, or the communications & content marketing businessline. Both companies foresee a rapid integration. They have been working closely together for several years and are based in the same office in Utrecht. MarketResponse also has offices in Amsterdam and New York.

Buy-and-build strategy

The acquisition of Reputations is part of MarketResponse’s buy-and-build strategy around the areas of insights, research and CX technology and data-driven marketing. Earlier, MarketResponse announced the acquisition of CX specialist Underlined.

We care about your privacy

We and third parties use cookies on our website for statistical, preference, and marketing purposes. Google Analytics cookies are anonymized. You can change your preference by clicking on 'Configure'. By clicking on 'Accept', you accept the use of all cookies as described in our privacy statement.

Powered by WP Brothers

Choose your privacy preferences

Through the cookie statement on our website, you can change or withdraw your consent at any time. In our privacy policy, you can find more information about who we are, how you can contact us, and how we process personal data.


Necessary cookies help make a website more usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies allow a website to remember information that influences the behavior and design of the website, such as your preferred language or the region where you live.


Statistical cookies help website owners understand how visitors use their website by collecting and reporting data anonymously.


Marketing cookies are used to track visitors when they visit different websites. Their goal is to serve ads tailored and relevant to the individual user. These ads become more valuable to publishers and third-party advertisers.