Suggested keywords
Related articles
Related cases
Related downloads
All results
Suggested keywords
Related articles
Related cases
Related downloads
All results

Market Research in Time and Within Budget; Is That Really Possible?


CMNTY Platform, the most flexible toolkit in market researchers’ hands.

We Know, We Understand, We Just Have to Do It.

In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.

So What Happens When We..

Combine the agile methodology with CMNTY’s research platform? Our clients will state that it results in more capabilities, taking less time for a variety of use cases, from behavioural insight studies to concept testing, consumer experience, and more. It’s always about using the appropriate methodology at the right time, with the possibility of selecting a different methodology when a situation changes, without losing context of data already gathered. 

Using a non-linear approach, combined with the function-richness of an automated, cost-effective market research platform like CMNTY platform, allows agencies and in-house teams to deliver more agile market research projects than before.

Staying Competitive

We all recognize that businesses are no longer able to simply wait until “the data comes in” before they start analyzing and activating it. They know that in order to remain competitive, they must capture and exploit insights as soon as they arrive, while they’re still valid. Research teams work closely together with product or sales teams, even concurrently. 

And, have you worked with a marketing team that is given all the time in the world to provide critical marketplace and consumer insights, combined with multiple buyer personas, influencers and other stakeholders? No. You, as an agile market researcher, aim at capturing data about each of these types and groups, bring value to the business, while adhering to the fundamentals of market research in the shortest time possible in order to satisfy your client.

Time Constraints 

The agile approach is always related to speed, and thus a great methodology to deal with time constraints. CMNTY platform combined with an agile approach does allow researchers to benefit from a higher velocity in turning studies around, but always make sure its done without undermining the principles of market research.

In God We Trust. All Others Must Bring Data

This quote made by W. Edwards Deming refers mainly to the importance of data measurement and analysis of data. However, data without context doesn’t really add any knowledge, as such a researcher will always need to add the context in order to provide their client value.

We understand, demonstrated by more than a decade of experience and a strong history in partnering with leading research agencies and brands resulted in a set of both quantitative and qualitative research methods. CMNTY’s support of templated versions of studies, ready to use, even after being customized slightly, allow to run studies in less time. CMNTY has become a researcher’s one-stop-toolkit for quality studies, from recruitment to data gathering and presenting.

CMNTY’s support of mobile research such as mobile digital ethnography offers the opportunity to actually follow participants and combine this with data gathered from other tasks. Add to this its context and CMNTY brings considerable benefits about respondents behaviors as consumers for their clients. 

We care about your privacy

We and third parties use cookies on our website for statistical, preference, and marketing purposes. Google Analytics cookies are anonymized. You can change your preference by clicking on 'Configure'. By clicking on 'Accept', you accept the use of all cookies as described in our privacy statement.

Powered by WP Brothers

Choose your privacy preferences

Through the cookie statement on our website, you can change or withdraw your consent at any time. In our privacy policy, you can find more information about who we are, how you can contact us, and how we process personal data.


Necessary cookies help make a website more usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies allow a website to remember information that influences the behavior and design of the website, such as your preferred language or the region where you live.


Statistical cookies help website owners understand how visitors use their website by collecting and reporting data anonymously.


Marketing cookies are used to track visitors when they visit different websites. Their goal is to serve ads tailored and relevant to the individual user. These ads become more valuable to publishers and third-party advertisers.