Market Research in Time and Within Budget; Is That Really Possible?
CMNTY Platform, the most flexible toolkit in market researchers’ hands.
We Know, We Understand, We Just Have to Do It.
In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.
So What Happens When We..
Combine the agile methodology with CMNTY’s research platform? Our clients will state that it results in more capabilities, taking less time for a variety of use cases, from behavioural insight studies to concept testing, consumer experience, and more. It’s always about using the appropriate methodology at the right time, with the possibility of selecting a different methodology when a situation changes, without losing context of data already gathered.
Using a non-linear approach, combined with the function-richness of an automated, cost-effective market research platform like CMNTY platform, allows agencies and in-house teams to deliver more agile market research projects than before.
We all recognize that businesses are no longer able to simply wait until “the data comes in” before they start analyzing and activating it. They know that in order to remain competitive, they must capture and exploit insights as soon as they arrive, while they’re still valid. Research teams work closely together with product or sales teams, even concurrently.
And, have you worked with a marketing team that is given all the time in the world to provide critical marketplace and consumer insights, combined with multiple buyer personas, influencers and other stakeholders? No. You, as an agile market researcher, aim at capturing data about each of these types and groups, bring value to the business, while adhering to the fundamentals of market research in the shortest time possible in order to satisfy your client.
The agile approach is always related to speed, and thus a great methodology to deal with time constraints. CMNTY platform combined with an agile approach does allow researchers to benefit from a higher velocity in turning studies around, but always make sure its done without undermining the principles of market research.
In God We Trust. All Others Must Bring Data
This quote made by W. Edwards Deming refers mainly to the importance of data measurement and analysis of data. However, data without context doesn’t really add any knowledge, as such a researcher will always need to add the context in order to provide their client value.
We understand, demonstrated by more than a decade of experience and a strong history in partnering with leading research agencies and brands resulted in a set of both quantitative and qualitative research methods. CMNTY’s support of templated versions of studies, ready to use, even after being customized slightly, allow to run studies in less time. CMNTY has become a researcher’s one-stop-toolkit for quality studies, from recruitment to data gathering and presenting.
CMNTY’s support of mobile research such as mobile digital ethnography offers the opportunity to actually follow participants and combine this with data gathered from other tasks. Add to this its context and CMNTY brings considerable benefits about respondents behaviors as consumers for their clients.