The Best Software For Surveys: How to Choose the Best One for Your Needs 


Let’s face it: running surveys can be dull, time-consuming, and frustrating, especially if you are doing this alone. Running a survey and asking your customers for their opinions is a great way to get insight into the things that matter to them – assuming you have a plan in place for what to do with the answers once you have them. Getting started with survey software isn’t easy. It’s a big decision that can involve an initial setup cost and ongoing monthly or annual fees. 

How Much Support Do You Need?

The next thing to consider is the level of support you need. You may need help with designing the survey, getting it embedded on your site or even designing the emails that go out when the survey is complete. If you’ve never done this before, or you are using a team member who has little experience, you’re probably going to want to go with one of the more expensive surveys software options. 

Which Software is Right for You?

Before you sign on the dotted line for a survey platform, you should have a general idea about the features you are looking for. These may include: – How many respondents can the platform handle at one time? – How easily can you integrate the survey content in your website? – Does it offer any features that would benefit you? – What is the pricing model? You should also know what to look out for when selecting a survey platform. It’s important to read through the fine print before signing any contracts. This would include: – Are there any hidden costs or fees? – Is there a minimum contract length? – Is there a cancellation policy? – Is there customer support available? The last thing you want to do is select a survey software only to find out later that it doesn’t meet your needs or that it isn’t compatible with your existing technology. To avoid this, spend the time up front to research the various options and choose the right client survey software that complements your organization. 

Convenient Interview Tools 

Some survey software comes with built-in interview tools that allow you to record audio and video. This is particularly useful for conducting qualitative research. If you’re conducting interviews with customers, this can be a great way to record the conversation and make sure you don’t miss anything. The software will also let you take notes while the interview is going on, which means you don’t have to take your eyes off the person you’re talking to. If you want to use this feature, make sure the software you choose lets you record video and audio. Some survey software will let you record only audio or only video. Other survey software won’t have this feature at all. You can use the audio or video recording feature in conjunction with the built-in transcription feature to save yourself time. This will let you go back and review your notes and create a transcript of the interview to share with your team. 

Live Chat Tools 

Some survey software comes with built-in live chat tools or integration with third-party live chat software. You want to engage with your customers while they are using your website and prompt them to take part in your survey, this can be a great way to do it. This is particularly effective if you want to survey people who visit certain pages on your site. It’s more of a know your client software. You can put a friendly message on the page asking them to take part in your survey and inviting them to get in touch with you if they have any questions about it. If you want to use a live chat tool, make sure the survey software you choose comes with built-in live chat or integration with a third-party software.  

The Bottom Line 

The best software for surveys allows you to efficiently collect customer data and actionable insights that can help grow your business. With the right tool, you can make the most of your investment by automating the process and ensuring your survey results are useful. The best survey software will help you create beautiful, engaging surveys that will generate more responses.