Marketing professionals can no longer afford to ignore data. They have become the building blocks for effective marketing and communication. To find leads, gain a better insight into your customers, or to build a prospect pool and launch targeted actions at these prospects. You use a marketing database for this. But this is just the start. Because you achieve maximum results with your marketing actions by adding Infobase NL by MarketResponse to the mix. This is a composite database with a wide range of characteristics and data insights from Dutch households.
Reach consumers at the zip code level
Thanks to Infobase NL you can reach consumers at postcode level and by household. With an additional look-a-like analysis, we can predict who is most likely to respond to a promotion or email, for example.
Privacy and data security
We offer these unique insights fully in line with applicable codes of conduct and legislation. At MarketResponse, we value consumer privacy and the security of their data. We therefore strictly adhere to international laws and codes of conduct when processing and storing data, such as the General Data Protection Regulation (GPDR) and the ESOMAR Code of Conduct. In addition, we are a Fair Data company. This means that we subscribe to the ten basic principles of the Fair Data Privacy Code. In addition, MarketResponse is ISO 27001:2017 certified. We maintain an information security policy in accordance with this security standard.