Discover and prioritize improvement potential
Blueprint for improving customer experience
Many organizations have already taken steps towards improving their customer experience. For example, the NPS is measured structurally and there is commitment. Yet something is missing. Management demands demonstrable results. To improve the customer journey in a data-driven way, you need to understand which improvements affect customer happiness and business objectives. Underlined had developed the CX Insights Framework to help you identify opportunities that are proven to improve CX and deliver business value.
Our framework is a data-driven operating model, linking customer satisfaction metrics to broader business objectives and business data by using customer journeys. Creating the opportunity to discover and prioritize improvement potential. And helping you justify investments in customer experience. This way you will always have a well-founded business case!