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Maximize customer happiness and business value with powerful CX Insights


Optimize every customer’s journey

  • Collect and harmonize customer-interaction data
  • Place data in the context of the customer journey


Increase in customer happiness

  • Discover high-impact customer journeys that lead to happy customers
  • Use insights for optimizing customer journeys


More customer loyalty, less churn

  • Activate loyalty by understanding your customers’ motivations and catering to them
  • Achieve an average of 10 to 15% reduction on churn


Lower operational costs

  • Detect customer contact reasons and automate them
  • Reduce first-line handling by service agents by 80



Maximize customer happiness and business value

Our innovative cloud solution collects and harmonizes customer interaction data, places data in the context of the customer journey, and actively enriches that data with predictive insights using artificial intelligence. This produces smart and detailed real-time insights about every touchpoint in the customer journey. The insights can be used to optimize every customer’s journey for measurable CX improvements. ROCX’R is open for all customer data sources. The more customer data sources connected, the richer the CX insights will be.​

Data Extraction & Data Harvesting

Retrieve data out of sources

Retrieve data out of sources (CRM, DMP/CDP, CLV & VoC) and turn unstructured customer feedback data into structured data for migration and analysis. The data is refined and can be stored and further analyzed.
Automatically extract amounts of customer and feedback data from websites, CRM, and other sources with a small script. Gather, store, mask, and make customer data searchable in one single location for insights, personalizations, and advertising.

CX Enrichment

Make customer data more useful

Make customer data more useful, adding value to it and providing information with context. Take raw data points and merge them, making data easy to understand, actionable, and beneficial for nurturing customers.

CX Insights

Optimize products and create consumer benefits

Get actionable insights behind the needs of customers to optimize products and create consumer benefits. Align customers’ needs with business goals for better experiences and activation at the right moments across touchpoints.

PII Masking – Mask personally identifiable information

Our software incorporates PII masking to safeguard personal data, ensuring its security without compromising its utility for analysis and development. This technique conceals identifiable information by altering or replacing it, thus maintaining data security even in the event of a breach. It ensures that personal details, such as names or IP addresses, are transformed into a non-traceable format, preserving the data’s integrity and structural properties for internal processes. This guarantees both privacy and functionality. Read more about the PII Masker in our brochure.

9+ on Customer Experience for SNS

“Underlined’s Text Mining API allows us to better map our insights into CX and really make a difference for our customers”

Jolien Nelemans & Tamara Mom, Marketeers Customer Experience – Volksbank

More case studies

Ready to take the next steps to improve CX?

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