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Online qualitative market research methods for professional research
Online Focus by MarketResponse is an online focus group platform that makes qualitative research via focus groups and in-depth interviews much easier and more efficient. And with which you take your results to the next level.
With virtual focus group and in-depth interviews you gain insight into the underlying motivations, opinions, wishes and needs of the target group. With Online Focus group software by MarketResponse, you can conduct these qualitative research methods better than with Zoom or Teams. Even better: your results with an online qualitative research platform are even better than with face-to-face interviews.
With the online marketing tools of Focus, you save time and money in our market research software. With just one click, you can invite customers and participants from anywhere to join a live group. It’s the next-level version of focus group technology. With Focus by MarketResponse, you have unprecedented functionality.
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During panel discussions and in-depth interviews, you can mark noteworthy answers, download them as a clip, compile them in a video and share them with your team or client.
All the functionality for your research in one place: a whiteboard, polls, visuals, videos and chats, backroom chat, automated transcription and analysis.
All the functionality combined in one interface for automated tech checks, recruiting and coaching participants, and automated transcription of sessions.
Use a whiteboard as a visual aid, polls to get instant opinions and share images, videos and chat for more interactivity. Get instant feedback from your client using the backroom chat. With focus group data collection you can analyze transcriptions and overall sentiment when the session has finished.
You’ve probably heard the phrase “focus group” before, but you might not know exactly what it means. So, where can you find online focus group software? What does it look like? Well, think of it as a digital platform that provides access to focus groups tools. There are many ways for marketers to conduct focus groups today. You can do so virtually using video conferencing software or in-person using an app with built-in check-in features and invites.
A focus group is an excellent way to get qualitative data about what people think about your business. It’s a great way to get insights from real customers using a focus group analysis software, as opposed to relying solely on statistics. There are several different types of focus group tools that you can run.
There are several different types of focus groups that you can run:
Depending on what you’re looking to get out of the focus group, you might want to conduct a different type than another marketer might. For example, if you want to hear people’s thoughts in real-time, you might want to conduct an in-person or hybrid focus group. If you want to be able to replay the discussion later, an online focus group might be best.
There are times when you might want to use online focus group software instead of other methods. Some of those include:
Related Post: Qualitative analysis software
Live chat software can be useful for in-person focus groups. It provides a way for you to communicate with participants and manage the discussion.