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Focus Group Software

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Platform for Insights Professionals

Online Focus  by MarketResponse is an focus software that makes qualitative research via focus groups and in-depth interviews much easier and more efficient. And with which you take your results to the next level.

Even better results than with face-to-face interviews

With virtual focus group and in-depth interviews you gain insight into the underlying motivations, opinions, wishes and needs of the target group. With Online Focus group software by MarketResponse, you can conduct these qualitative research methods better than with Zoom or Teams. Even better: your results with an online qualitative research platform are even better than with face-to-face interviews.

With the online marketing tools of Focus, you save time and money in our market research software. With just one click, you can invite customers and participants from anywhere to join a live group. It’s the next-level version of focus group technology. With Focus by MarketResponse, you have unprecedented functionality.

Download features brochure

Learn about the unlimited possibilities of our FOCUS software for your focus groups and in-depth interviews

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Mark and share

During panel discussions and in-depth interviews, you can mark noteworthy answers, download them as a clip, compile them in a video and share them with your team or client.

Add functionality

All the functionality for your research in one place: a whiteboard, polls, visuals, videos and chats, backroom chat, automated transcription and analysis.

Automated technical checks

All the functionality combined in one interface for automated tech checks, recruiting and coaching participants, and automated transcription of sessions.

Add activities to enrich your insights

Use a whiteboard as a visual aid, polls to get instant opinions and share images, videos and chat for more interactivity. Get instant feedback from your client using the backroom chat. With focus group data collection you can analyze transcriptions and overall sentiment when the session has finished.

Discover the power of our focus software

Schedule a personal introduction to our CMNTY Platform. Order a free demo or reach out to our sales executives.


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