Qualitative Research

How do you get to know your target groups? As a brand and company, you want to have insight into the facts and figures. How large are specific groups, and how do they relate to other groups? But if you really want to understand your customers, you need to look further. Then you want to know the what-why-and-hows. What motivates your customers? Why do they like something? How do you get them moving?

Quantitative research is done for the facts and figures. Qualitative research brings people’s perceptions and behaviors into focus. With these insights, your organization can truly get to know your target groups in a constantly changing world.

We know which buttons to push

MarketResponse dives even deeper into the essence of your target groups. We are inspired by the motivations and behavior of people. Only when you have insight into both, and thus understand which aspects influence behavior consciously and unconsciously, do you know which buttons to push to reach the target group in the right way, to be more relevant and meaningful to them.

We also know how to get to the core. What people say and do are often different things. We have a toolkit filled with creative and visual techniques and applicable models that help overcome this bias. We also set the bar high and aim for strategic propositions that touch people not only in their minds but also their hearts. We deliver inspiring, irresistible, and especially practical output and are only satisfied when we hit the core.

From research to targeted action

Because qualitative research brings you very close to your target group and helps you get to know them better, you can link targeted actions to this. From small to large: from getting people to move more, helping them choose their health insurance provider, to developing an innovative product. In doing so, we contribute to positive change.