How Škoda Auto CZ uses CMNTY to streamline feedback and information sharing

Improving communication across the dealer network

At Škoda Auto CZ, internal communication with the dealer network relied heavily on email. It was functional but limited. Tracking responses was difficult, discussions lacked structure, and feedback often got lost in the process.

Karolina Šimková, project coordinator for IT and digitalization in the dealer network, saw the need for change. “We didn’t have a solution that allowed us to effectively deliver key information or collect meaningful feedback,” she explains.

Škoda needed a central place to communicate clearly and engage the network more actively. That is where CMNTY came in.

A single platform, more clarity

The aim was to simplify communication by consolidating updates, documents and feedback in one place. CMNTY provided the structure to do that. Information is now shared in a way that is easier to access, respond to and manage.

Although CMNTY is an out-of-the-box product, Škoda has worked closely with the provider to adapt certain elements. One focus has been improving the search function to make the growing volume of content easier to navigate. Features such as polls and topic-based categorisation now play an essential role in day-to-day use.

Feedback with real impact

The result is a more efficient process. Dealers have one central source for relevant updates. That alone has improved consistency and reduced back-and-forth. But more importantly, the structured feedback makes it easier to act on what matters.

“Based on the poll results, we’re able to make more effective decisions on certain topics,” says Karolina. Insights are now captured directly through the platform and feed into ongoing improvements.

A partnership that evolves with the work

Škoda describes the collaboration with CMNTY as positive. The provider is open to feedback and willing to make adjustments where needed. That responsiveness has helped keep the platform relevant and aligned with the way the team works.

Karolina’s advice to others exploring CMNTY is straightforward: define your goals early, involve your users from the start, and stay close to the provider. The value of the platform, she says, depends on how well it fits into your own context and daily routines.