Beautiful Lives had recently hired Maurice Palmen who recommended CMNTY Platform which he was already familiar with. The team was hesitant at first to use an out-of-the-box SaaS solution. How could any platform adequately replace theirs, which was custom-made? However, they soon realized that CMNTY Platform could help them achieve their desired results. Furthermore, it would save them money at the same time!
The implementation of CMNTY Platform was virtually seamless for Beautiful Lives. It took some getting used to, but that was to be expected. Especially when you’re switching from your own custom designed platform.
Arno was surprised by how good the implementation process went. The team rated CMNTY’s customer support as good. And they liked that “a lot of information is on the site itself”, referring to CMNTY’s online help center.
Apart from some initial “getting used to”, CMNTY ran smoothly. It was exactly what Beautiful Lives were looking for. And whenever a problem did surface, support was responsive and “overall very good”, according to Fabian.
After the switch, Beautiful Lives and their clients experienced significant results. Here are the top benefits the team identified from using CMNTY:
#1 International Field Research Became Simplified and Less Costly
The team can now conduct field research while also saving on the costs of traveling to different countries to conduct the fieldwork themselves.
“The platform is very easily scalable and manageable from a central point to different countries. The tool gave us an innovative way to get the insights we sell to customers. It saves us costs from flying to different countries and doing fieldwork on location ourselves. It also helps us do international fieldwork all over the place at the same time.”
#2 It’s Easier to Unlock Creative Insights & Add Personal Design Touches
From initial market research to testing prototypes on the platform, Arno and Fabian love the adaptability of CMNTY. They particularly like the Challenge module. It allows them to create contests and competitions to ideate and co-create with their community.
“We have our own way of uploading our exercises. The Challenge module gives us the broadest bandwidth to work on our creative insights.” They also love the customization features of the platform. Which allows for a better branding experience. “What’s great about the platform is that you can add your own personal design to it – so it looks like our platform.”
#3 Community Insights + Innovation = Better Products
Through CMNTY Platform they were able to help Asics, a leading global sports brand, to design better products by combining community insights with their innovation process. They then tested the product prototypes on the community platform and found further insights and engagement with their customers