Supporting Your Online Qualitative Market Research from A to Z
Book a demoOnline Qualitative Market Research Methods for Forward-Thinking Insights Professionals
Data analysis tools in qualitative research take your projects to a higher level. Below is a selection of the research methods our online qualitative research platform supports. Mix multiple methods or run them in a sequence. Use the qualitative analysis tool to conduct your focus groups online with participants and observers. Boost results using our digital moderation tools and automated transcription.
Online Focus Groups
Use the qualitative analysis tool to conduct your focus groups online with participants and observers. Boost results using our digital moderation tools and automated transcription.
In-depth Interviews (IDIs)
Conduct individual interviews to explore people’s perspective on a particular idea or situation.
Digital Ethnography Studies
Gather behavioral insights and communications to identify the potential for product innovation.
Insights Communities
Private online environment where participants take part in multiple research projects over time.
Digital Diary and Journaling
Create diary tasks to guarantee participant feedback on key areas.
Co-creation and Innovation
Collaborative development of new concepts, solutions, products and services with stakeholders.
In-the-moment Research
Collect information at the moment the consumer experience occurs.
Concept & Creative Testing
Evaluate consumer acceptance of a new product or idea prior to market introduction.
In-Home Use Tests (IHUTs)
Get products tested by real people matching target consumer criteria in their own home.
Product & Concept Development
User Experience Testing
Determine the best way for a website to interact with its audience.
Customer Journey Research
Identify critical opportunities based on an understanding of a customer’s experiences.
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