Implementation – Create support for CX
Your company may have multiple metrics to measure customer experience. But, in practice, there is often a disconnect between CX metrics and business performance. To create funding, enthusiasm, and ambassadors for CX plans in your organization, you need to link CX impact to impact on dollars or euros.
While statistics and data science models are helping to better measure customer satisfaction, organizations still struggle to link evidence of an improved CX metric to financial benefit. We believe that the only way to create an accurate and quantified view of the drivers impacting CX and link it to financial benefit is to enrich every customer interaction with journey-specific data and use data science to link CX to value. As a result, your organization can support a systematic journey-improvement cycle.