Behavioral change is an important aspect of the solution if you want to effectively tackle societal issues. This includes achieving sustainable mobility, climate change or the energy transition that we are currently making.
Such far-reaching societal issues require a policy that is geared towards different target groups with tailor-made communication. This is especially true if you want to reach the young generation. But also if you want to achieve behavioral change among the no so young generations. But you’ll need more than a policy based on target groups and tailor-made communication. To achieve demonstrable behavioral change, you firstly need to have an insight into the principles of behavioral change. You also need data, including data for lifestyle segmentation.