You’ve got your copy. The tone of voice and style are right. Convincing and effective. But where do you find a visual that strikes home? Use AI-BSR by MarketResponse. We have combined artificial intelligence and our BSR (Brand Strategy Research) lifestyle segmentation model for this.
Even though you have a very precise idea of your target group and brand strategy, finding the right photos can prove more difficult than you think. Impersonal stock photos are detrimental to the personal character of your campaign. The solution? Map your target audience with BSR and have AI-BSR algorithms link visuals to it. This image tool, which was developed by MarketResponse, Sanoma and Triple, helps you:
- select images
- assess whether new photos are suitable
- with content audits and to check publications against marketing and brand strategies
- analyze and fine-tune videos and commercials