What sets your brand apart?
The strength of a brand lies in sharp positioning coupled with a brand purpose that is not only clear but actioned. Brand image, personal experience, and communication in the widest possible sense coming together to determine the power of your brand. This doesn’t just apply for commercial brands but also for NGOs or governmental institutions, for example. For all these types of organizations the way a brand is perceived is formed through personal contact and associations.
Research, brand experience and reputation
We’re convinced that organizations that really want to stand out will do so through the ways it puts its brand values and mission into practice as part of their customer journey. Data is decisive – and we’ve got the expertise and tools to help. What’s more, based on research and insights, we can create the strategy for brand and reputation management plans as well as help you execute them.
A distinct positioning with BrandNext
BrandNext by MarketResponse is the internationally renowned model for brand positioning. Many large global organizations deploy the model to gain answers to important strategic questions. Getting positioning right is essential for growth and relevancy. What is your brand positioning today? Where are the threats? And where are the growth opportunities? Our creatives and strategists team up to help you find the best possible ways to bring your brand to life through imaginative, tailormade concepts.
A visual identity based on your strategy and positioning
Shapes, images and colours can be as powerful as words. Our art directors and creatives will translate your brand strategy into an enticing, inspiring visual identity. A logo and house style that tells the story of your brand in imagery alone; expressing the right look, feel and tone in a way that elevates your company or organization above the competition.
Powerful brands develop meaningful communications strategies
Meaningful, thoughtful and seamlessly integrated communications inspire, connect and convert your target audience. Increasing your support base while uniting clients and employees. The bigger and more complex the organization, the more difficult it becomes to oversee the totality of your plans. Corporate (strategic) communication is key to success. We’ll help you to formulate and implement your plans.